123 Fresca Blancura is now pleased to announce its new and improved formula with ultra oxygen agents. This ultra concentrated formula contains more stain fighting oxygen agents, meaning you do not need to use as much of it in order to get the same great results as the original product. When added to water, these powerful oxygen bubbles are released and their high scrubbing action thoroughly investigates and removes any foreign materials. 123 Fresca Blancura works awesome on whits! Thus the name, Fresca Blancura! Its amazing capabilities to bleach out the most severely stained clothing is remarkable! And it does not leave harsh or sticky remnants like some other detergents might. It also dosent use high levels of toxic chemicals such as chlorine in order to get its amazing whitening effect. 123 Fresca Blancura can be used on colors too. It is perfectly safe to wash your colors in Fresca Blancura with out any side effects. 123 Fresca Blancura is earth conscious. It is a compound mixture of biodegradable products. It does not contain toxic substances. It does an amazing job on whitening your whits, while still being able to wash and care for your colored materials. 123 Fresca Blancura is safe to use on a variety of fabric such as carpets, drapes, and furniture upholstery.123 Fresca Blancura Detergent is available in different sizes, including this smaller, more portable 250 gram sized one.