Downy has a nice and natural softener out in an ultra concentrate form. This new scent is now a part of the pure essentials line and is inspired by mother natures very own healing and soothing aloe vera plant, with a hint of white lilac fragrance. Aloe is known for its healing characteristics and combined with this product produces an extra mild, natural softness induced by mother nature. Although the look has changed, Downy Naturals Detergent still puts out. Downy natural has all the benefits of all the other products in the line. It combats static, battles against dog, cat, and animal hair, Downy Naturals fabric softener helps to keep clothes smooth looking and wrinkle free. Naturals Downy is also scent inspired, and is formulated to work with your chi and therapeutic scents to help create a healthy feeling of balance in your life. To use Downy Naturals fabric softener is easy. You simply add the appropriate amount to your washer drum, during the rinse cycle. Downy will do the rest. Your clothes will come out clean and fresh smelling, and the scent will last for days. Downy naturals does not affect the drying time of your laundry and Downy Natural is concentrated meaning you only use a little of it to go a long way. Concentrated softeners actual help to protect the environment by cutting down on plastic byproducts and waste. So not only do you save money, but you help to save the environment as well.